Online ads are booming, if they’re attached to a video– The New York Times

In the five-year outlook it released last month, eMarketer said that video ads would be the “main channel” for major advertisers seeking to increase their online spending.

“More and more advertisers are starting to play in the online video space,” said Jeremy Steinberg, the vice president of digital sales and business development for the Fox News Channel.

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Advertisers shifting their dollars to digital– calgaryherald.com

The recession has forced marketers to rethink how they’re divvying up their advertising budgets, allocating more money than ever to digital marketing, a new survey shows.

Thanks to improvements in technology, the economic downturn and increasing demand from their audiences, 81% of marketers said they planned to increase their spending online. 49% said they expected to boost out for mobile marketing on cellphones and smart phones.

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Egypt registers for Arabic domain name– ITP.net

"Now we can really say that Internet will speak Arabic" - Tarek Kamel, Minister of Communications and Information Technology.

Egypt has publicly announced its intentions to register the .misr country code top-level domain (ccTLD) shortly after the Internet Corporation for Assigned Names and Numbers (ICANN) launched a process for internet addresses to be available entirely in Arabic.

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Nielsen Consumer 360 - It was a BIG THING

As part of our focus for the coming period is "Educating the Market on Digital Marketing", Sarmady was the official Digital Marketing partner of Nielsen Consumer 360 2009.

Sarmady was not just there as a sponsor, but we took part in the great learning experience offered to the event's delegates by delivering 2 of the most successful knowledge cafés:

• "Brand Socialization - Making Brand Ambassadors" with Timothy Bataillie, Head of Business Development for Netlog.com in Turkey, MENA and CEE;
• "Mobile Marketing - a look into the future" with Karim Khalifa Co-founder and Managing Director of Digital Republic - the latest in a breed of innovation-led Digital Agenciess in Egypt.

 

We are ready to kick off with the Knowledge Café Road Show where you can book our experts to deliver a presentation to your company on the digital marketing playground. For one month you can book us by sending an email to marketing@sarmady.net

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Now, your message can go bigger - SUPER SMS

Targeted SMS is the favorite tool for Egyptian marketers when they decide to reach their customers using Mobile Marketing tools.

For some of the campaigns, it was always a problem for them to express everything they want in their message due to characters limitation (140 for English and 70 for Arabic).

Sarmady and Vodafone launched the new SUPER SMS.

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Sarmady signed Egypt's EXCLUSIVE sales house for Net Advantage network of websites

In one of the strongest additions to Sarmady's network of websites, Net Advantage assigned Sarmady to be their EXCLUSIVE sales house in Egypt.

Net Advantage portfolio includes a list of some of the best online destinations in the region. Net Advantage network reaches more than 3.4 million unique users from Egypt.

The Network covers different target audience ranging from Sports, Entertainment, News & Business.

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Code95 - Sarmady's cutting edge technology partner

Sarmady signed a new partnership with Code 95 bringing cutting edge technology solutions for Sarmady's clients.

Code95 is a WEB Development & Design solution provider. Their services include websites development, hosting, and design, SEO, Facebook applications, CMS and general Online Project Management.

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Some of the biggest brands have already taken advantage of Sarmady's digital marketing solutions. Have you gone DIGITAL or not yet?

InterContinental City Stars - MMS Campaign

Campaign Goals

• Announce the Jazz brunch in open air during Eid El Fitr at Al Bustan restaurant
• Generating awareness and getting reservations through a phone number

 

Tactics

• MMS shots with a click to call-action;
• Target A class people in Cairo;

 

Results

• 7,500 MMS delivered;
• Reservation target achieved;

 

National Bank of Egypt - Takeover banner

Campaign Goals

• Expose the new brand message "Bank Ahl Masr"
• Drive traffic to the National Bank of Egypt’s website, www.nbe.com.eg;

 

Tactics

• Take-Over banner on FilGoal.com;
• Target youth male, age group 16 to 28;
• One month campaign;

 

Results

• 14,000,000 served impressions;
• Over 86,000 visits to the National Bank of Egypt website;
• CTR: 0.61%;

 

 

 

 

 

Think "long term relationship" ... Don't think "one off"

The most effective form of digital marketing will be the one that has never really stopped. An important key to campaign success is a long term planned one. Build a relationship with the ones you are addressing to by giving them much more attention, thus creating a bigger impact. Make a habit of regularly connect with the ones that showed interest in your brand, thus making sure you are attracting the right people that can easily become very loyal to your brand.