The World’s number one marketing GURU, Philip Kotler – Live in Cairo

Get inspired during two days at the What’s Next in Marketing event. Join PHILIP KOTLER — the greatest thought pioneer in the field of marketing, a world renowned visionary, bestselling author, and business authority.

The event will take place at Intercontinental City Stars on Oct 15th & 16th.

Sarmady - the Official Digital Marketing sponsor of Kotler's event.

We are glad to invite you to visit our booth there where you get to meet our Sales experts and get to know more about The Number One Digital Network in Egypt.

On the 2nd day, there will be a panel discussion around digital advertising in Egypt featuring Dr.Philip Kotler, Mr.Con O’Donnell MD of Sarmady and other industry experts.

Book your seat NOW, go to What is Next in Marketing

 

Flash Camp Egypt, The most prestigious Adobe User Groups event in Egypt for 2009

Organized by Imagine - Adobe User Group in Egypt, and hosted by the AUC in their magnificent Bassily Auditorium at the New Campus in New Cairo, Flash Camp Egypt promises to be a great and fun event.

The event will be held on 17th of October 2009 from 9:00am to 6:00pm, registration is now open.

Due to our belief in how Flash is a key contributor in the development of Online advertising, Sarmady is proud to be one of the Gold Sponsors of Flash Camp Egypt.

 

Egypt launches e-registration for new companies – arabfinance.com

Egypt launched on September 1st a new service allowing for the e-registration of companies, a long awaited step to facilitate the registration of start-ups and eliminate red-tape in a bid to improve the country’s business environment.

The Social Media Forum in Abu Dhabi, October 18th - 19th – TheSocialMediaForum.com

For the first time in the Middle East a group of social media experts, thought leaders and media and communications leaders will come together to discuss the impact and future of social media on the regions marketing, media & communications industries.

More targeting & stronger reach – check out Sarmady’s latest additions to Online and Mobile advertising solutions

New products and services allow the marketer to pinpoint his/her prospect with ever-increasing accuracy and efficiency. Location-based SMS services, mobile internet, new and creative ways of ensuring your display advertising online hits the mark.

Whether you're looking for product/brand placement within a game, or you need to communicate your message to visitors of Sharm El Sheikh or City Stars, Sarmady has a range of services to suit you, and the expertise to advise the best marketing mix. Sarmady is committed to delivering the best results and the most choice, and ultimately driving our clients' sales.

Location Based Campaign “LBC”

Location based campaign is a targeted SMS sent to a specific locations according to each cell sites, so that every Vodafone customer that enters this location for a specific period of time, receives one message per advertiser.

Takeover Banner

The Takeover clickable banner is a full layout for a specific website for a specific period of time, this full layout covers both sides of the home & inner pages making the client’s AD exposed to over 80 Million impressions a month.

National Bank of Egypt was Sarmady’s first client trying the takeover banner. Check it on FilGoal.com.

 

Keep an eye on the Digital Playground – Follow Sarmady

We have recently launched our corporate social media gate on different social media networks.

• JOIN our Corporate Group on LinkedIn
• FOLLOW us on Twitter
• BECOME a FAN of our official page on Facebook

 

Over 700,000 users enjoyed their Ramadan with FilFan.com

Over 700,000 unique visitors logged on FilFan.com on both WEB and WAP sites during Ramadan. FilFan.com had an intensive coverage to Ramadan over TV, Radio, Tents, etc. Because of the special features it had, it witnessed such traffic.

 

During Eid, over 9,000 users used their mobiles to check the cinema guide available on iCroc.com

The cinema listings service on iCroc.com has been always admired by public. Since its launch in June 2009 and 80% of the iCroc.com visitors use it to know the where and when of all movies in town. During Eid, over 9,000 unique users used their mobile handsets to check the cinema guide available on iCroc.com.

 

Egydoc.com and ArabRxlist.com, to join The Number One Digital Network in Egypt

As part of a strategy that aims to satisfy all the market needs, Sarmady signed Egydoc.com and ArabRxlist.com as new affiliates to extend the network’s online reach to health professionals and public seeking free access to a wealth of medical and drugs information.

Both online destinations together create a unique advertising platform for the pharmaceutical industry.

 

Elyoum7.com, a booming online destination in Egypt

Considered as one of the most updated news online portals in Egypt, Elyoum7.com is growing sharply. The most credible source for news in Egypt had a quarter on quarter growth of 54% in number of unique visitors making over 34,000,000 page views.

 

Amr Diab Concert

Client: Vodafone Egypt

Campaign period: July 30th - August 6th

Objective:

• Leverage the Vodafone sponsorship to Amr Diab concert;
• Provide Vodafone customers with Online booking service;
• Drive traffic to 2121, Vodafone personal guide.

 

Digital Media used:

• WEB banners on FilGoal.com, FilFan.com, FilBalad.com and AhlyNews.com;
• WAP banners on FilGoal.com and iCroc.com;

 

Results:

• 2,000,000 impressions served on WEB campaign;
• 1,000,000 impressions served on WAP campaign;
• 6,058 clicks on WAP banner giving a Click Through Rate of 0.63%;
• 704 tickets booked online as a result of both WEB and WAP campaigns.

 

Expandable banner enabling data capture and online reservation

 

 

 

 

 

WEB banner on FilGoal.com

 

Use the unique advantages of Digital in your campaigns: targeting, data capture, tracking and analysis

Going digital gives you instant and accurate measurable campaigns. It’s extremely efficient and cost-effective. Not only can you accurately target, but with things like CTR, Dwell Time monitoring, you can easily measure the impact of your message, your creative, your special offers, your customer acquisition, your sales and your brand value. Capturing data and following the numbers you'll be able to analyze the success and optimize the failures. And the good news is that all of your creativity with Rich Media will come in very handy when you start thinking digital.